Jeff Alphin

Hi. Thanks for the visit.

Here's what I think makes a good copywriter.

A GOOD COPYWRITER...

- embraces the truth.

- loves the team. It is not their competition, it is their improv group.

- doesn't subscribe to hard fast rules. A good copywriter can find the exception.

- sees opportunity in writing a ketchup label.

- finds actors in the bleacher seats.

- leaves room for the sound effect.

- is part wild creative, part reasonable account guy, part utility infielder.

- knows when to shut up and listen.

- loves to see someone else nail it. "I wish I'd thought of that" is the highest compliment a copywriter can give.  And a good copywriter gives it.